To integrate Google Tag Manager with SchoolMint, follow these steps: access the Google Tag Manager dashboard, set up Analytics global site tag, and provide SchoolMint with the global site tag. Enable pixel tracking by providing the SchoolMint page URL and pixel tracking snippet. Verify integration using the Google help page or Facebook Pixel Helper.
What's covered in this article?
Integrating with Google Tag Manager
A tag management system (TMS) sends all of the data and metrics from your websites into third party metric analyzers like Facebook Analytics and Google Analytics.
Google Tag Manager is a free service offered by Google. Integrating Google Tag Manager with SchoolMint is available by reviewing the following steps and contacting support@schoolmint.com.
To start, access your Google Tag Manager dashboard and set up the Analytics global site tag.
1. The global site tag several lines of code that you need to paste into each webpage you want to measure:
<!-- Google Tag Manager -->
<script>code and link
</script>
<!-- End Google Tag Manager -->
2. Provide the global site tag to SchoolMint to add to the <head> and <body> tag
Using this information, our team will enable the integration between SchoolMint and Google Tag Manager.
Verifying that integration is successful
Login to your Google Tag Manager or Google Analytics account to check if you are receiving data. For example:
The following Google help page will show you how to check whether your tracking code has been installed properly or not.
Enabling pixel tracking
A tracking pixel is an HTML code snippet which is loaded when a user visits a website or opens an email. It is useful for tracking user behavior and conversions. With a tracking pixel, advertisers can acquire data for online marketing, web analysis or email marketing. Learn more.
To enable pixel tracking, SchoolMint requires:
- The SchoolMint page URL that you would like to have tracked
- Your pixel tracking snippet
Using this information, our team will enable the integration between SchoolMint and pixel tracking.
Verifying that integration is successful
The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation. Pixel helper is available as a Google Chrome extension.
Related Articles: Google Analytics: Tracking Conversion
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